Outdoor signage is a crucial aspect of business advertising and branding, and as such, it’s essential to select the right signage that resonates with your business goals and target audience. Pylon signs and monument signs commonly used in commercial real estate are two options with distinct differences in design, size, and purpose. Understanding the distinctions between these outdoor signs and their best uses can significantly improve your business’s visibility and branding strategy. In this blog post, we will discuss the differences between pylon signs and monument signs and provide insight into their best uses.
Outdoor signage is an important element of advertising and branding, however there are many options to choose from when selecting an outdoor sign for commercial real estate
Commercial real estate outdoor signage plays an essential role in advertising and branding. It is not just used to direct customers; it is also used to attract them to your property or business. However, with the numerous options available in the signage market today, choosing the right outdoor sign for your commercial real estate can be quite daunting.
One common problem that most commercial real estate owners face when selecting outdoor signage is getting over-excited about the multitude of choices and ending up with the wrong sign. Many times, the excitement of having an outdoor sign overshadows the need to consider essential factors such as location, visibility, size, type of sign needed. As a result, the business may not get the desired results or ROI from their investment in outdoor signage.
The importance of understanding the nature of your business and its target audience when choosing outdoor signage is crucial. This will help you to select a sign that best suits your brand and is geared towards attracting your target market. Choosing the right type of outdoor signage will ensure that your business’s message is easily visible and comprehensible to anyone passing by.
The solution to this problem lies in two common types of outdoor signage – pylon signs and monument signs. Understanding the differences between these signs is essential to make an informed decision and select the one that will work best for your business. Pylon signs are tall, freestanding, and have a slim structure that holds multiple signs. Monument signs are low to the ground and typically include one or two large signs and can be constructed from a variety of materials.
By understanding the differences between these two types of signage, you can select the one that meets the needs of your business. Consider location, visibility, size, and type of sign before making any outdoor signage investment. With the right outdoor sign, you can increase brand awareness, attract customers, and improve your business’s bottom line.
Pylon signs and monument signs are two common types of outdoor signage used to increase brand visibility and market a business. The differences between these signs include size, shape, and nature of the display
Outdoor signage is an incredibly important element of advertising and branding that can help businesses to increase their visibility and drive customer traffic to their establishment. However, with so many different options to choose from when it comes to outdoor signage, it can be challenging to decide which type of sign is best suited for one’s commercial real estate. This is where pylon signs and monument signs come in.
Pylon signs are typically large, freestanding signs that are often used to attract attention from a distance and display multiple messages at once. They are typically tall and can be single-sided or double-sided, and they often feature a box-like structure at the top that can house logos, images or text. Pylon signs are great for businesses located in busy areas with high amounts of traffic, as they can easily be seen from a distance and provide a clear indication of what the business has to offer.
On the other hand, monument signs are typically shorter, more compact signs that are often placed on or near the ground. They are typically made from durable materials such as stone, brick concrete, can feature a variety of designs shapes. Monument signs are great for businesses that want to add a touch of professionalism and sophistication to their brand, as they provide a solid, high-quality visual presence.
One key differentiating factor between pylon and monument signs is their size, as pylon signs are typically larger and taller than monument signs. While pylon signs are great for businesses that are looking to attract attention from a distance, monument signs are more suited for businesses that want a more subtle, understated look.
The best choice between a pylon sign and a monument sign will ultimately depend on a number of factors, such as the size of the commercial property, the nature of the business, and the specific goals and objectives one wants to accomplish. By carefully evaluating these factors and working with a reputable signage provider, businesses can choose the right type of outdoor sign to increase their brand visibility and drive customer traffic to their establishment.
Pylon signs are tall, freestanding signs used to draw attention from a distance, while monument signs are shorter, ground-mounted signs that are designed to complement the architecture of the building and create a lasting impression for customers. Both are important elements of a comprehensive sign design strategy and can be used to effectively enhance a business’s visibility and branding
Pylon signs and monument signs are both essential components of a business’s sign design strategy as they help enhance visibility and branding. The use of these signs is crucial, especially for businesses located in high traffic areas where competition is high. Pylon signs are tall structures that are freestanding, while monument signs are shorter ground-mounted structures. The difference in their designs matters because of the purposes they serve.
Pylon signs are designed to be tall and noticeable from a distance, grabbing the attention of customers driving by. This makes them perfect for businesses that need to stand out, such as shopping centers, hotels, restaurants. Pylon signs can also be customized to suit specific business needs, including incorporating branding and messaging.
Monument signs, on the other hand, are designed to complement the architecture of a building and create a lasting impression for customers. This makes them ideal for businesses that want to send a message of being grounded, established, and committed to their community. For instance, a monument sign can enhance the appearance of an office building, a school, or a hospital.
Using pylon signs and monument signs in combination can help businesses increase visibility, improve branding, and establish a unique identity. With the right design, these signs can also serve as landmarks, further helping customers find the business location.
Key factors to consider when designing pylon and monument signs include:
– The location of the sign.
– The message to be conveyed by the sign.
– The design elements to be included in the sign, such as logos and brand colors.
– The durability and maintenance requirements of the sign.
Businesses can benefit from integrating pylons and monuments into their sign design strategies by improving visibility, branding, and customer retention. These signs are critical elements that need to be carefully designed to fulfill the goals of the business and catch the eye of potential customers.
Conclusion
A pylon or monument sign provides different benefits and can be tailored to fit your business’s needs. It is crucial to choose the right outdoor sign for your business to increase brand visibility and market your business. Pylon signs are a good option for businesses that want to catch the attention from a distance, while monument signs fit businesses that need to create a lasting impression and complement their architecture. Whatever you choose, having a comprehensive sign design strategy is essential to boost your business’s visibility and branding. As a reader, it’s important to keep these differences in mind when considering outdoor signage options for your commercial real estate.
